Southborough, MA, December 4, 2017 — ASHP® (American Society of Health-System Pharmacists®), known for its industry leading extensive drug information databases, and eBroselow, a pioneer in the safe, simple, and standardized delivery of dosing information, have announced a partnership that will take safety in the administration of medication to the next level.

The collaboration integrates ASHP’s comprehensive AHFS DI® Essentials™ database into eBroselow’s ground-breaking SafeDose® application, which simplifies medication administration at the point of care. The Essentials database builds on the foundation of the AHFS Drug Information® (AHFS DI®) database, focusing on the essential evidence-based information and providing what is most needed by pharmacists, nurses, physicians, and other health professionals when delivering care.

“The SafeDose product is a major step forward in applying new technology at the bedside to increase drug safety, both in calculating dosages and determining rates of administration,” said Gerald McEvoy, Assistant Vice President for Drug Information at ASHP. “Combining SafeDose with the longstanding recognition and authority of the AHFS drug information databases provides a powerful new tool unmatched in the industry.”

SafeDose eliminates the risk of human error in manual math calculations, quickly determining proper drug doses in acute settings. Healthcare personnel scan the bar code on the medication bottle, or use the app to search for any medication, enter the weight or Broselow color, and then SafeDose quickly returns the proper administration dose. SafeDose provides 100 percent reliability and is faster than any other available system when it comes to weight-based dosing in children and adults.

AHFS DI Essentials is designed to offer healthcare professionals easy access to knowledge that is critical at the point of care. Essentials monographs draw on the meticulously evidence-based guidelines in the full AHFS DI database, and provide an easy-to-use first resource for practitioners who need fast answers in acute care settings.

“Our combined goal is to have the same type of engineered safeguards we see in the pharmacy available at every bedside,” said Dr. James Broselow, founder of eBroselow and internationally recognized leader in promoting safe medication administration in the emergency room and in pediatric care. “The ability to administer acute medications rapidly, yet safely, must be among the most basic capabilities of any hospital. The partnership between ASHP and eBroselow is a huge advancement in achieving that goal.”

The aligned missions and visions of eBroselow and ASHP centered on safe medication use was a key factor in bringing the two organizations together. Putting the resources of ASHP into the SafeDose mobile app places a vast wealth of knowledge into the palm of every pharmacist, nurse, and physician charged with administering proper medication dosages during acute care events.

“This partnership is a truly innovative approach to ensuring that all medications are delivered safely,” said John Gobron, CEO of eBroselow. “It is a unique combination of innovative technology and referential databases that is superior to anything else in the industry.”


About eBroselow
eBroselow is dedicated to developing a simple, safe, and effective international standard for acute drug administration. eBroselow’s SafeDose® is used by hundreds of thousands of clinicians daily furthering the company’s mission to provide needed critical information to those administering acute care to help them improve treatment, save lives, and make it easier for medical professionals to do their jobs. For more information, visit 

About ASHP
ASHP represents pharmacists who serve as patient care providers in acute and ambulatory settings. The organization’s more than 44,000 members include pharmacists, student pharmacists, and pharmacy technicians. For 75 years, ASHP has been at the forefront of efforts to improve medication use and enhance patient safety. For more information about the wide array of ASHP activities and the many ways in which pharmacists advance healthcare, visit ASHP’s website, or its consumer website,

Media Contacts:

Karalee Serra
P: (207) 350-6620
E: [email protected]

Joseph Feese
P: (301) 664-8799
E: [email protected]